Irish SME Dealing in Hemp Based Products

• Conducted comprehensive market research on the functional mushroom industry.

• Developed a strategic plan prioritising market entry based on legal regulations, competitors, market maturity, growth rate, and initial investment, resulting in a projected revenue increase of 18%.
• Crafted a product line and subscription-based strategy.

• Formulated an advertising and social media plan to enhance brand visibility.

• Utilized SQL prompts for efficient data retrieval and navigation in UCD databases.

• Extracted insights using research tools like Proquest, Marketline Advantage, Passport, and Statista.